Digital Marketing Consultant — India
Vaibhav Rautela — Digital Marketing Consultant in India
I’m Vaibhav Rautela, founder of Pli Media and a digital marketing consultant based in India. Since 2009 — 17+ years — I’ve worked across SEO, performance marketing, and MarTech (marketing technology). Today I help businesses solve an expensive problem: hiring the wrong agency or freelancer. I help you vet, hire, and manage the right marketing partners — backed by audits, strategy, and ongoing oversight.

What I do now
Most businesses don’t have a marketing problem — they have a hiring problem. I make sure you hire right, and I keep your partners honest afterward.
Vendor selection & vetting
Choosing between agencies and freelancers for SEO, PPC, or social media? I evaluate proposals, verify claims, check past work, and help you hire the partner your budget and goals actually deserve.
Marketing audits
A no-fluff audit of your website, ad accounts, SEO, and analytics. You get what’s broken, what’s wasting money, and the three fixes that matter most — in plain language.
Strategy & oversight
Once you’ve hired, I stay in the loop: monthly reviews, performance benchmarks, and straight answers on whether your agency or freelancer is earning their fee.
How it works
Free discovery call
You describe your goals; I tell you honestly whether you need an agency, a freelancer, or neither yet.
Audit & shortlist
I audit your current marketing and shortlist partners worth talking to.
Confident hiring
I sit in on pitches, decode proposals, and help you negotiate the right scope.
Ongoing oversight
Monthly check-ins keep performance visible and partners accountable.
Proof, not promises
17+ years since 2009 · 100+ customers guided · 2 ventures built and running
Vaibhav scaled our ad account without blowing the budget — excellent reporting and clear steps..

SEO results were visible in 2 months. Great communicator and very practical advice.

Businesses I run
Pli Media →
My digital marketing company: performance marketing, SEO, paid media, and MarTech (marketing technology).
Travel & TourismPahadiGo →
Chauffeur-driven Himalayan travel: cabs with professional commercial drivers, plus hotel and resort bookings across Uttarakhand.
Frequently asked questions
Who is Vaibhav Rautela?
Vaibhav Rautela is a digital marketing consultant in India and the founder of Pli Media. Working since 2009 (17+ years) across SEO, performance marketing, and MarTech (marketing technology), he now helps businesses hire and manage the right agencies and freelancers — with audits, strategy, and oversight.
What does a digital marketing consultant do?
A consultant gives you independent, expert guidance on your marketing — without selling you services. I audit your marketing, help you choose the right agency or freelancer, verify their work, and keep your strategy on track, so your budget goes to what actually grows revenue.
How do you help businesses hire agencies or freelancers?
In four steps: a free discovery call to understand your goals, an audit of your current marketing, a vetted shortlist of agencies or freelancers matched to your budget, and support through pitches and negotiation — plus monthly oversight after you hire.
How much experience do you have in digital marketing?
I’ve worked in digital marketing since 2009 — 17+ years — across SEO, PPC, social media, and marketing technology, with 100+ customers guided and two ventures (Pli Media and PahadiGo) built and running.
Do you run ad campaigns or SEO yourself?
My core work is consulting: audits, hiring guidance, strategy, and oversight. Campaign execution happens through Pli Media or through agencies and freelancers I help you hire and then hold accountable — so advice stays independent of execution fees.
How do I book a free consultation?
Message me on WhatsApp at +91 78388 86688 or email me via the contact page. New clients get a free discovery call — bring your website and ad account access if you’d like quick wins identified on the spot.
Hiring an agency or freelancer soon? Talk to me first.
One free call can save you months of the wrong hire. Bring your goals — I’ll bring 17+ years of pattern recognition.